From the moment a potential client comes into your world, there’s one primary way you’re communicating: email.
But creating a lifelong client and fan won’t happen with just ANY EMAILS.
YOU NEED AWESOME EMAILS. Thoughtfully crafted communication that inspires clients to trust you, love you and take action, whether that action is scheduling a discovery call (and actually showing up), paying an invoice or saying “yes” to your proposal.
But knowing exactly what to say and hitting “send” on these isn’t as easy as it seems, is it?
✨ Pop Quiz ✨
1. How long does it take you to write out a response to a New Client Inquiry?
〇 I have an auto-reply set up, but tbh ... I'm not sure what it says!
〇 I write, then delete, then repeat for at least 30 minutes.
〇 Ugh … too long to admit.
2. What’s your approach when a client is late paying an invoice?
〇 Meh, who needs to make that car payment anyway?
〇 I let the invoicing software robots handle that one.
〇 Send a “sorry to bother you again” email.
3. How do you handle it when a client emails you and asks for something “extra”?
〇 I do it just to avoid the awkward conversation.
〇 Ignore and hope they forget.
〇 Agree to do it “just this once.”
You are sooo NOT the only one who stresses over every word and feels that little inner “eeek” each time you hit “send.” It’s easy (natural, even) to overthink every word and second-guess yourself into analysis paralysis mode.
Even if you’re using a CRM like Dubsado, HoneyBook or 17hats, one of the first things you have to do is write those pesky canned emails … right?
Cue the “ARGHHH, what the heck do I say?” writer’s block.
BUT WHAT IF YOU HAD YOUR OWN PERSONAL VAULT OF EMAIL TEMPLATES?
A secret stash of battle-tested, personality-packed responses and scripts that ...
Save you HOURS of time writing essentially the same emails over and over again with each client (just copy, paste, personalize and send)
Give you the exact verbiage you need to handle delicate situations like scope creep with what I call firm, but tasteful, grace
Answer FAQs before they pop up
Actually get opened, read, and (gasp!) responded to
Stand out in a sea of, let’s face it, mostly boring, predictable emails and position you as THE go-to authority in your niche
Get you PAID
Bibbidi Bobbidi Boo
I’ve made all your client email wishes come true.
Here’s the ultimate “what to say, how to say it and when to say it” guide to communicating with clients and leads.
13 fill-in-the-blank email responses and templates with guidance on how to make them your own
(the same emails I use daily in my own 6-figure business to keep clients raving and make sure they tell all their friends about me)
Here's a sneak peek:
New Client Inquiry email template
My exact customer workflow
The Proposal email
PLUS: The one thing I include along with every proposal that skyrocketed my closing rate (plus an inside look at my proposal template, which prospective clients almost always rave about)
3 proposal follow-up Seal the Deal emails
Classy AF Late Payment Reminders
The Testimonial Ask
With the exact questions I ask when requesting a testimonial
The Weekly Check-In
The email template that turns clients into loyal-referral-slinging fans
The New Client Welcome Email
“This is a great collection of email templates for service-based business owners who want to rock their email communication with clients. If you’re struggling with what and how exactly to word your emails with clients, this is a great resource to have! I highly recommend it.”
Breonna Queen, Video Marketing Strategist
“I used the scope-creep email earlier this week! Instead of feeling overwhelmed by the additional work, I was able to use the template, send an email off within 5 minutes, and DOUBLE the price of my original proposal — which the client happily paid!”
Mara Kucirek, Marketing Specialist
WHO IS THIS RIGHT FOR?
Ahem. Let's do the Glass Slipper check, shall we?
Treating your prospects and clients like superstars is one of the simplest, no-brainer ways to become known as a superstar in your industry. The key to being The Chosen One who gets hired, referred and tagged on social media again and again? It all begins with one thing: Email.
That’s why I created this bundle specifically for service-based businesses that cater to other businesses, such as ...
Solopreneurs offering services or consulting to other business owners
Graphic designers and website designers
Online Business Managers
Facebook ad consultants
CPAs, bookkeepers and attorneys for creatives
Business coaches and strategists
Social Media Managers
“It's a fun, sassy set of email swipe files for service-based businesses. If you want to stand out from all the massive marketing emails your perspective clients are receiving on the daily, you NEED this.”
Amy Braswell, Paper Finch Design
“I am always struggling with how to word things when interacting with clients. I want them to know I am serious about business but want to keep it light-hearted! The proposal follow-ups have been a huge hit for me already. I feel like I got CUSTOM copywriting help with my emails!”
Amber Romero, A Creative Co
*All Sales Final